(Market Structure #2)
My father runs his own business, Government Loan Solutions, which values small business loans. His company is essentially a monopoly, but in a small niche industry.
Although GLS has great market power, they do not have complete control over their prices, as the product is not a necessity. In fact, although the company meets demand, they charge less than the price they could charge (due to demand).
Lastly, the company meets its costs and has a healthy profit margin, a fact I appreciate.
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